Rising from the Ashes (Andrew) novel Chapter 703

Michael let out a cold snort. "That's right. This is my top-tier business insight. Short and simple. Quality is found in simplicity."

He continued, "Take everyone here, for example. None of you are exactly broke. If you see a car you like, are you really going to sit there crunching numbers? No—you'll sign the papers and drive off.

"When you go out to eat, does it really matter if the bill's 1000 dollars or even 5000 dollars? As long as the food's good and you're enjoying yourself, you'll happily pay, right?"

One of the executives immediately chimed in, "Mr. Rhodes is absolutely right. These days, I don't even look at price tags. If I like something, I buy it."

Another manager eagerly added, "Exactly. Wealthy customers don't stress about prices. The only thing that matters is whether they want it."

A third executive even went as far as bragging about their extravagant lifestyle, boasting about how easily they spent money without batting an eye.

Andrew shook his head and laughed. "I don't know whether to call you guys clueless or just plain dense. You all keep talking about how wealthy people buy things because they like them. But what makes someone like a product? It's not the price tag—it's the quality, the appeal, and the craftsmanship.

"Now let me ask you something—are Bane's three so-called miracle products actually top-tier? Are they game-changers in the market? Do they outperform the competition so convincingly that people can't resist buying them?"

The room instantly fell into silence, and even Tiana was frowning.

Michael, however, gritted his teeth and snapped, "Our products may not be the absolute best on the market, but they're definitely top-tier. And more importantly, we're targeting high-income customers."