The Charismatic Charlie Wade novel Chapter 5242

Horiyah took advantage of this advantage, and unexpectedly lowered the return rate to less than 5%!

This time, her ability to sell goods was recognized by those brands.

Although the number of fans of Horiyah is not as high as those of top streamers,

Horiyah’s fan conversion rate is high and the order transaction rate is also high,

Which makes the brand also increase her commission ratio.

Now live streaming is very detrimental. Take the five towels that Horiyah brought yesterday as an example.

The production cost in the southern factory is about 15 yuan.

Due to the huge order volume, they sent the cost of logistics is about two or three yuan,

And the cost of storage and packing is added up, and the total cost is only twenty yuan,

But the live broadcast sells five items for ninety-nine yuan, and the gross profit rate is extremely high.

However, brands also have their own weaknesses. What they are most afraid of is the high return rate.

In order to protect the interests of consumers, the platform gives consumers the right to return the product within seven days without any reason.

Every time an order is sent out, the labor and logistics cost will cost five yuan.

If the product is returned by the customer in the end, the order is worth one cent If they didn’t make a profit,

They lost five yuan. Moreover, generally speaking, when these kinds of goods are returned,

They have been opened by consumers, and the packaging is damaged.

If they want to sell it again, they have to manually unpack and repack it. The cost of going back and forth is quite a lot.

Therefore, once the return rate remains high, even if it seems that the gross profit margin is high,

The real profit margin of the brand side is not much higher.

However, Horiyah’s case is different.

In her live broadcast room, the return rate is surprisingly low.

Even the broken garbage bags that leak when half filled, almost no one will return them.

And Horiyah herself is also very shrewd.

She knows very well that if she sells skin care products that cost thousands of yuan per customer,

Although the commission is higher and she can earn more,

If the consumer finds that something is not good, There is absolutely no such mentality of “just showing love”,

And they will definitely choose to return the product at the first chance.

Therefore, she has her own business book, the first one is:

The maximum unit price per customer for live broadcast delivery is only ninety-nine,

And must not exceed one hundred yuan. Only in this way can the return rate be minimized.

Because she knows that the love of consumers has an upper limit!