The President’s Mistake A Tale of Love and Regret novel Chapter 432

After all, the Lloyd family had come to Saeville relatively recently and initially focused on the real estate industry, directly competing with Nathaniel.

The current situation was somewhat awkward. Nathaniel had tightly controlled the real estate market, and during a competition meeting for the East Saeville development project, he had outshined Alexander.

Realizing his shortcomings compared to Nathaniel in many areas, Alexander decided to pivot to the jewelry industry, where Vault Corp was a strong competitor.

This was perhaps the only sector in Saeville where the Technologent Group could not rival them.

Nathaniel, unfamiliar with the jewelry industry and uninterested in investing, had not posed much of a threat to Vault Corp, though their entry into Saeville had been somewhat delayed.

As a result, many high-profile endorsements had already been secured by other companies.

Frey and Sawyer watched from the sofa as other companies, especially the Hill family's Aurell Jewelry, attracted A-list celebrities, with celebrities surrounded by wealthy women queuing to take photos and place orders.

Frey's frustration grew, and she muttered under her breath, "They treat people based on their wealth!"

Sawyer couldn't help but chuckle at Frey's uncharacteristic outburst. "Don’t be upset. We really can't match the Hill family's promotional power."

"Is it true that these wealthy women only care about appearances and not the jewelry designs?" Frey’s frustration was evident.

Despite the fact that Aurell Jewelry’s designs seemed outdated, like revised works from previous years, and Andala Corp and Vault Corp’s offerings were superior in terms of material and design, they struggled to sell at the dinner.

This would affect their signing opportunities and brand reputation.