Unmasking Mrs. Newton's Secret Identities novel Chapter 996

"The Hart family doesn't just sell jewelry; we create masterpieces through exceptional design. Most of our customers are drawn to Hart Jewelry for its unique, standout designs. But then, the Cunningham family, having made a fortune in real estate, decided to dive into the jewelry market.

"They started imitating our designs, adding a few trinkets here and there, and then passing them off as their own. They undercut us by pricing their pieces 30% below market value. Slowly but surely, Hart Jewelry began to lose its shine."

Kendrick's anger flared as he spoke, his voice tinged with disgust.

"Imitation and forgery are the lowest forms of competition, but the Cunningham family didn't care. They even went so far as to flood the market with counterfeit jewelry, mostly copied from Hart Jewelry.

"This deceit made people believe that Hart Jewelry was the one selling fakes. The whole jewelry industry suffered, but Hart Jewelry was left in ruins, completely disgraced."

Helen listened intently. "I understand now. No wonder you speak of the Cunningham family with such animosity."

Kendrick took a deep breath, trying to steady his emotions. "Sorry, it's just hard to hold back my anger. The Cunningham family is truly despicable. With us returning with the Rockefeller emerald, they won't be caught off guard. If they resort to their old tricks, we might…"

Helen cut him off, "What's there to worry about? They want to play dirty? I'll make sure the market is as bright and sunny as ever."

Kendrick raised an eyebrow. "Bright and sunny? Cleaning up the market isn't a simple task."

Helen waved off his concern with a dismissive gesture. "Oh, I'm not some magnanimous hero. I'm focused on our business. That's why I want you to build our brand.

"As long as we have our brand, even if others offer similar designs, if it's not ours, it's second-rate. They'll just be making fools of themselves.

"And don't forget, we have Snow. With our brand and designs, we're doubly protected."

The Cunningham family might have their schemes, but Helen had her own strategies. Let them come.

Kendrick's mood brightened, though a flicker of concern remained. "But building our own brand will be a major expense."

"What's going on?" Helen asked, a touch of irritation in her voice.

Kendrick then dragged a wooden board into view, positioning it a few feet from the computer and flipping it to reveal the sign.

"Ms. Spencer, here's the signboard I had designed, just as you requested. It cost quite a bit," Kendrick said with a touch of pride.

Helen took in the sign that read "Ç&S Signature Jewels" but struggled to muster a smile.

"Yes, the design is nice and has a vintage feel. I can see you put a lot of effort into it. But you'll need to redo it," she said.

Still savoring Helen's praise, Kendrick ran his fingers over the sign.